Yesterday morning I tried signing up as ad publisher on Ad4Games.com. I own few gaming sites and want to show more targeted advertisements, so this ad network seemed as a decent choice. I saw them serving banners on few other websites. When I tried to register, the town I live in is comprised of two words, as a result their system told me that only the following characters can be used “A-Z and a-z” (as seen in the image on the right). Seriously now?! The first two two word city names that come in my mind are Los Angeles and New York.
I contacted their support staff and my conversation follow:
[11:39] yvebts: Hello
[11:40] ad4game: hi
[11:41] yvebts: I am trying to register on ad4game.com as a publisher, but your system will not accept my city, because the name has a space in it
[11:41] yvebts: I can’t use – or _ because they are not accepted characters
[11:42] ad4game: just use no space
[11:42] ad4game: or write
[11:42] ad4game: space
[11:42] ad4game: we will adjust it
[11:42] ad4game: what is your website please?
[11:42] yvebts: OK. thank you
[11:43] yvebts: hivemindsgaming.com and clanmp.us
[11:51] ad4game: allright
[11:51] ad4game: i see you havent finished registering yet
[11:53] yvebts: I will attempt to complete the registration at a latter time. Thank you for you assistance.
Even though I know that I can send a letter to any one address in the US just by writing down the ZIP code and 4 digit extension, I wouldn’t write “space” in the name, because it will irritate me when I see it printed on the envelop. I have observed and have experienced the results of doing something silly like that and from people making assumptions. To top that, I have seen some really odd town names, so if they actually have someone who manually enters the address, why would they think of changing the town name?
Lastly, I tried registering last night and right before I typed this post. They still have not fixed this. As a company that claims to have been in the game advertising business for over 5 years you would think that they are quick to respond and fix issues in their system. Ad4Games.com, if you ever read this, if you have really been in the business for over 5 years just think about the number of publishers you have lost on. Even worse, the amount of revenue from advertisers you have lost on, because your advertiser sign up form has the same issue. I am not going to register until this is fixed. Probably eventually I will forget about your site and will not register at all.
BTW, what does “… been in the gaming industry for more than 5 years.” mean? You have been designing, developing, selling, promoting …. games?!
UPDATE (2008-10-27): It appears that the type of character limitations in the sign up form has been fixed. When I was signing up I noticed that Ad4Game had made a positive step in password security by mandating that passwords be alphanumeric. Good job.