Wednesday, April 22, 2009

What is the point behind a URL shortening service? Why are there so many?

What is the point behind a URL shortening service? In essence, why is everyone using them and why are there so many? These were questions asked on TechCrunch, yesterday, by Ronald Tin, but not in so many words. My reply to him was as follow:

Ronald, the point of a URL shortening service is to have a short domain and URL, but that’s beside the point. The real reason behind URL shortening is to have an easy to remember or pass along URL. Instead of having - - which you will never remember, or care to do so, you have Much easier to remember or tell someone about.

The whole URL shortening idea has split into two evolving concepts - money making thus the variety of sites offering this service; and content ownership. The later ensures, by owning the URL shortening service, that traffic from the short URL will never stop. If any of the other URL shortening services go down or close down what happens to traffic coming from all the places where those URL have been used/posted? It stops, which results in decline in SEO, page hits, ad impressions and clicks …. It also guarantees that whatever the URL the short URL is pointing to will not be changed by someone, thus stealing the traffic.

This is pretty much what my view of URL shorteners is. There might be something missing, so feel free to add in the comments below.

In general, I find URL shorteners annoying and a nuisance. I like to be able to see the URL, which I am about to visit. I also want to be sure that whenever I post a link to something that link will remain working , and anyone, who clicks on it, will not have to go through extra hoops, especially through one that might not be there some times or eventually. I am kind of bothered by how many services exist, because each has something I like about it and some times it can be hard to decide on which one to use. I suppose it all comes down to convenience. I am also sure that there will be more URL shortening services, like,,, and many others, in the future. Variety can't hurt, but over saturation does! When services can't make enough to pay their bills they close, variety suffers, but so do users and the Internet.

Let me know your views on URL shorteners and which one is your choice in the comments below. Oh and here is a quick poll about preferred URL shortener(s).

[poll id="7"]