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Showing posts from April, 2009

What is the point behind a URL shortening service? Why are there so many?

What is the point behind a URL shortening service? In essence, why is everyone using them and why are there so many? These were questions asked on TechCrunch, yesterday, by Ronald Tin, but not in so many words. My reply to him was as follow:


Ronald, the point of a URL shortening service is to have a short domain and URL, but that’s beside the point. The real reason behind URL shortening is to have an easy to remember or pass along URL. Instead of having - http://www.techcrunch.com/2009/04/19/now-even-the-new-york-times-is-entering-the-url-shortening-arena-kinda/#comment-2708504 - which you will never remember, or care to do so, you have http://tcrn.ch/Lk. Much easier to remember or tell someone about.

The whole URL shortening idea has split into two evolving concepts - money making thus the variety of sites offering this service; and content ownership. The later ensures, by owning the URL shortening service, that traffic from the short URL will never stop. If any of the other URL shorte…